Ten years ago the big trend on Dribbble was unsolicited redesigns.

You would take a well-known company's app, redo the screens on your own and post it proudly as a case study. It ended up being widely criticized, and rightly so: designing on a napkin without knowing the real product constraints is too easy.

I have been insured with Luko for several years. It was pretty good, then it became Luko by Allianz Direct.

The "My Account" space: impossible to download a certificate, a stone-age chat that opens on the wrong page, a claims declaration flow buried deep, entire screens that serve no purpose, ads everywhere with no conversion funnel.

I briefly discussed it with a designer at Allianz earlier today. As we listed the problems together, the solutions came by themselves.

So I gave in.

See the redesign ↗
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