Gildas Frémont — Freelance Product Director

The right solutionto the right problem,delivered fast. with Claude

Freelance product director, Paris. 27 engagements in 3 years for software companies and startups, after 10+ years in-house. I'm at my best when it's about simplifying tools that shouldn't be complicated.

I also write

The Bias of Software Mar 26

Unopinionated software gives you more choices — but what do you lose?

Unsolicited Redesign of Luko by Allianz Direct Mar 26

A concrete exercise on the personal space of an insured.

Inside a Product Audit Jun 25

Method and reasoning through a real case.

Impersonation: Anatomy of a Pattern Mar 25

A cross-cutting mechanism that constrains navigation, naming, permissions and traceability in an entire software.

Compliance Is Not a Feature Nov 24

Why treating compliance as a separate concern leads to heavier, less reliable products.

All articles →

27 engagements in 3 years

Lucca

I've been working with Lucca since 2023, reporting directly to the heads of each business suite. It's an HR software company with 13 modules and over 7,800 clients, which means every design decision ripples across the entire ecosystem. I work on very different registers depending on the engagement: design system (shared components, cross-cutting patterns, guidelines), product creation (like the salary review tool, where we went from twenty proposed views down to three — and that feature is now the one used in sales demos), PLG, simplifying complex flows, and reworking admin tools that had accumulated twenty years of sediment. Over 200 days of work in total. HR software, 13 modules, 7,800 clients. Design system, product creation, PLG, complex flow simplification. The salary review tool is now the sales demo feature. 200+ days. Impersonation: a pattern that structures an entire software →

Synaxe

DUNE was positioned as a software overlay for sensors on cement trucks. Digging deeper, the real problem wasn't technical but regulatory: operators handle hazardous materials under strict compliance constraints that aren't adapted to field conditions. We pivoted to a management and compliance tool, and I delivered the mockups and specs for the new product. Six months as on-demand CPO. Pivoted from a sensor overlay to a management and compliance tool for hazardous materials. Delivered mockups and specs. Six months.

Guinet-Derriaz 1912

An industrial marble group — fourteen quarries, around ten million euros in revenue, international presence, and no information system. I built the IS from scratch on a €100k budget (which is tight for the scale of the problem), formalised the product catalogue and set up tools for sales and operations, so that teams who had each been working in silos could operate on a common foundation. One year at two days per week. Industrial group, 14 quarries, no IS. Built from scratch on €100k: product catalogue, sales and operations tools. One year.

UBAQ

The NTU platform had been accumulating friction for a long time, there was no UX profile in-house, and the product team was in permanent firefighting mode. I ran a full audit (internal interviews, problem mapping, diagnosis of poorly understood mental models), then delivered correction mockups and a revised roadmap. The team got out of crisis mode and the navigation redesign was able to start. Full platform audit: interviews, problem mapping, mental model diagnosis. Delivered correction mockups and revised roadmap. Read the full diagnostic: method, friction points and recommendations →

Before that

Lucca

Employee nº 10, 2011–2014

First UX designer — I created the Design and User Experience department. I redesigned the onboarding flows, which went from three days of implementation down to 45 minutes, and started and improved several products that later became the Lucca suite. Created the Design department. Onboarding went from 3 days to 45 minutes. Started several products that became the Lucca suite.

Raised €100M · One Peak (2022)

Ornikar

Employee nº 8, 2014–2016

First product manager, on a regulated market where there was no platform and no legal framework for taking a driving licence online. I grew the product team, designed the student and instructor flows, exam registration across 96 regional offices, set up the support team, and pushed a prioritisation focused on friction reduction rather than acquisition. We went from zero to 15,000 paying users. The platform has since passed one million sign-ups. Regulated market, nothing existed yet. Grew the product team, designed student and instructor flows, built the support team. Zero to 15,000 paying users in 18 months. Over one million sign-ups since.

Strategic Design Award (2015) $145M raised 2018–2021

monbanquet.fr

Head of Product, 2017–2019

An online caterer with independent artisans. The core problem: creating a custom quote while respecting margins and non-deterministic operational constraints (picking routes, deliveries, kitchen capacity). I designed the sales tool, which produced a personalised menu in thirty minutes where competitors took days. The CEO at the time says it's what saved the company. Acquisition funnel improved by +50%. Designed the sales tool: custom quote in 30 min vs. days for competitors. Acquisition funnel +50%.

Acquired by B2B Food Group (2020)

zoneadsl.com

Head of Product, 2019–2020

1.2 million visitors per month, a monolithic system. Redesigned acquisition flows and CMS, data-driven decision-making, contributed to migrating toward a product-oriented organisation. The information architecture I designed is still the one used on the site today. 1.2M visitors/month. Redesigned acquisition flows and CMS, data-driven decisions. Information architecture still in use today.

Acquired by hipto (2026)

Education